How much is CBD oil?

by for the Ageless Team December 28, 2023

Are you confident you know what you’re getting when you buy CBD oil? You’d be forgiven for thinking that high-priced CBD oil equates to superior quality, and bargain basement CBD oil means that someone is cutting corners.

Unfortunately, it isn’t always this simple. Many factors influence the price of CBD, and learning to tell the difference between quality and good advertising can save you a small fortune in the long term.

We’ve crunched the numbers and looked at the prices of the most popular CBD brands in the UK. We were confident we’d find a consensus on the pricing of CBD oil, but this is far from the truth.

Our method

We limited the scope of our research to the most popular CBD brands in the UK, looking at 26 of the UK’s bestselling CBD products. Some of these are stocked here at for the Ageless, some are only available directly from the brand websites, and others are available from high-street retailers like Holland & Barrett or Boots.

We focused on the two most popular strengths of CBD oil: 5% and 10% (some popular brands will only offer 4%, 6% or 8% strengths so on occasion we have included these so that major brands were not left out of our research). By focusing on the cost per mg of CBD, we can more easily make comparisons between oils, whether they are sold in 10ml bottles or 30ml bottles and whatever the CBD content. We have also based our research on full prices, not sale prices.

So, what exactly did our research tell us?

How much is CBD: fast facts

The price of CBD varies wildly, ranging from 1p per mg of CBD to 9p per mg.
CBD isolate was typically the cheapest option with the majority costing between 1p and 5p per mg.
Broad spectrum CBD oil had the biggest range in pricing with brands costing between 1p and 9p per mg.
Full-spectrum CBD oil is generally the highest priced with most brands costing between 4p and 7p per mg.
Deliberately opaque selling practices make it difficult for customers to make direct comparisons.
In most cases more expensive didn’t mean better safety testing or organic products.

What factors affect the price of CBD oil?

CBD might be growing in popularity in the UK, but the market is still very young. As a consumer, this can be daunting. No one wants to think they’re going to get ripped off. But the more you educate yourself about the factors that influence cost, the more likely you will be to secure a quality oil for a competitive price.

With few rules and regulations, sellers are free to set their own pricing. Quality retailers set their pricing to reflect the manufacturing and testing procedures, while inferior brands mimic their pricing hoping to capitalise on the trend. Some will even price their products much higher just to appeal to the luxury market but rarely do they offer any additional quality to justify this.

The factors that will typically impact the price of your CBD oil include:

The strength and volume of the oil. The more cannabinoids in the bottle, the higher the initial cost.
The quality of testing. Every CBD brand should invest in third-party testing to confirm the cannabinoid contents of their product. It’s possible to pay more for extensive testing that will also confirm there are no heavy metals or pesticides and even to check the terpene content. Not every brand does this and some do not even offer basic cannabinoid testing making production much cheaper for them.
The origins of your CBD. CBD from Europe and the USA will typically be organically grown, in some cases certified organic, and free from pesticides and harmful substances. CBD sourced from China will have fewer environmental protections, and will usually be cheaper.
The spectrum of cannabinoids. You can choose from full-spectrum, broad-spectrum and isolate CBD. Full-spectrum contains a wide range of cannabinoids, including trace amounts of THC. Broad-spectrum contains other cannabinoids but with the THC removed. And isolate only contains cannabidiol. Full-spectrum, which we consider the best and most natural form, should be the most expensive while CBD isolate should always be the cheapest.

How much is full-spectrum CBD oil in the UK?

Full-spectrum oils are the gold standard for those wanting to get the most from their CBD experience. It is manufactured to be as close to the natural cannabinoid profile of the hemp plant as possible, leaving in all of the beneficial cannabinoids, terpenes and flavonoids which work together harmoniously.

The process of producing a full-spectrum CBD is the most complex, as it requires the manufacturer to reduce the THC content to safe and legal levels while leaving the other cannabinoids intact. As a result, this is often the most expensive of all CBD oils.

In our research, we found that full-spectrum CBD ranged in price from £20.99 to £44.95 for a 5% strength oil, and from £34.99 to £74.95 for a 10% strength oil. The price per 1 mg of CBD ranged from £0.03 to £0.09.

Simply CBD offers some of the cheapest full-spectrum CBD available, at just £20.99 for 10 ml of 5% strength oil and £34.99 for a 10% strength oil. This was the only brand we found that came in at under 4p per mg with the 10% oil costing just 3p per mg.

At the other end of the scale was Blessed CBD, here a 5%, 10 ml bottle will cost you £44.95 and a 10% strength oil will cost £74.95. This gives a cost of between 7p and 9p per mg.

To get the best value we recommend purchasing a larger bottle size and a 10% strength as these are always cheaper when compared to 10ml bottles and those coming in at a 5% strength. If you want to buy a cost-effective full-spectrum CBD oil with a full range of safety testing which is certified organic there is only one choice, BioBloom CBD oil which we stock here.

Cost of full-spectrum CBD oil in the UK

Brand	CBD %	Bottle size	Price	Cost per mg	Certified organic	Cannabinoid testing	Heavy metal testing	Terpene testing	Microbial testing	Contaminant testing
Simply CBD	10%	10ml	£34.99	3.5p	❌	✅	❌	❌	❌	❌
Hemp Point CBD	10%	10ml	£34.90	3.5p	❌	✅	❌	✅	❌	❌
Supreme CBD	10%	30ml	£109.99	3.7p	❌	✅	❌	❌	❌	❌
Browns CBD	10%	10ml	£39.99	4p	❌	✅	❌	❌	❌	❌
BioBloom	10%	30ml	£126.90	4.2p	✅	✅	✅	✅	✅	✅
Simply CBD	5%	10ml	£20.99	4.2p	❌	✅	❌	❌	❌	❌
BioBloom	6%	30ml	£77.90	4.3p	✅	✅	✅	✅	✅	✅
Love CBD	10%	20ml	£99.99	5p	❌	✅	❌	✅	❌	❌
Hemp Point CBD	5%	10ml	£24.90	5p	❌	✅	❌	✅	❌	❌
Browns CBD	5%	10ml	£24.99	5p	❌	✅	❌	❌	❌	❌
BioBloom	10%	10ml	£51.90	5.2p	✅	✅	✅	✅	✅	✅
CannabiGold	8%	12ml	£49.99	5.2p	❌	✅	✅	❌	✅	✅
BioBloom	6%	10ml	£32.90	5.5p	✅	✅	✅	✅	✅	✅
Nordic Oil	10%	10ml	£54.9	5.5p	❌	✅	❌	❌	❌	❌
CBD Diablo	10%	10ml	£56	5.6p	❌	✅	❌	❌	❌	❌
CannabiGold	4%	12ml	£27.99	5.8p	❌	✅	✅	❌	✅	✅
Biopurus	10%	10ml	£59.90	6p	✅	✅	❌	❌	❌	❌
Supreme CBD	5%	30ml	£89.99	6p	❌	✅	❌	❌	❌	❌
Jacob Hooy	5%	10ml	£29.99	6p	❌	❌	❌	❌	❌	❌
Biopurus	5%	10ml	£32.90	6.6p	✅	✅	❌	❌	❌	❌
Nordic Oil	5%	10ml	£34.95	7p	❌	✅	❌	❌	❌	❌
CBD One	10%	10ml	£69.99	7p	❌	❌	❌	❌	❌	❌
CBD Diablo	5%	10ml	£36	7.2p	❌	✅	❌	❌	❌	❌
Blessed CBD	10%	10ml	£74.95	7.5p	❌	✅	❌	✅	❌	❌
CBD One	5%	10ml	£39.99	8p	❌	❌	❌	❌	❌	❌
Blessed CBD	5%	10ml	£44.95	9p	❌	✅	❌	✅	❌	❌

How much is broad-spectrum CBD oil in the UK?

Broad-spectrum CBD is similar to full-spectrum CBD in that it contains a wide range of other beneficial plant compounds. The only difference is that the THC content is removed almost entirely. While trace amounts might remain, this is in incredibly low concentrations. An ideal option for those worried about the presence of THC or who need to be drug tested for work.

Removing a single cannabinoid from the finished product is easier, as cannabinoids will degrade at specific temperatures. As a result, producing high-quality broad-spectrum CBD is typically easier and therefore cheaper than full-spectrum products. One area that can make these more expensive is good quality testing to prove that the THC content is as low as possible.

We found that CBD pricing for broad spectrum CBD ranged from £18 to £45 for 5% strength oil and between £40 and £80 for the 10% strength oil. The price per 1 mg of CBD ranges from 1p to 9p.

At the cheapest end of the scale are brands like Vitality CBD, Trip CBD and Love Hemp which come in at between 1p and 3p per mg of CBD but generally have a very narrow spectrum of cannabinoids found in lab tests or there are no publicly available lab tests.

At the upper end of the scale is Blessed CBD and Bud & Tender with prices between 7p and 9p per mg. Both of these are at the higher end of all the products we found on sale but compared to other Broad-spectrum products they had a wider range of cannabinoids available and in the case of Bud & Tender, include the best lab testing of any broad-spectrum CBD oil.

Cost of broad-spectrum CBD oil in the UK

Brand	CBD %	Bottle size	Price	Cost per mg	Certified organic	Cannabinoid testing	Heavy metal testing	Terpene testing	Microbial testing	Contaminant testing
Vitality CBD	8%	30ml	£29.99	1.2p	❌	✅	❌	❌	❌	❌
Trip	10%	30ml	£39	1.3p	❌	❌	❌	❌	❌	❌
Vitality CBD	4%	30ml	£19.99	1.7p	❌	✅	❌	❌	❌	❌
Love Hemp	10%	30ml	£99.99	3.3p	❌	✅	❌	❌	❌	❌
Cannaray	5%	10ml	£18	3.6p	❌	✅	❌	❌	❌	❌
Orange County CBD	10%	10ml	£40	4p	❌	✅	❌	❌	❌	❌
Love Hemp	4%	30ml	£49.99	4.2p	❌	✅	❌	❌	❌	❌
CBD Queen	10%	10ml	49.99	4.2p	❌	❌	❌	❌	❌	❌
Orange County CBD	5%	10ml	£25	5p	❌	✅	❌	❌	❌	❌
CBD Queen	5%	10ml	£29.99	6p	❌	❌	❌	❌	❌	❌
Evopure	5%	10ml	£29.99	6p	❌	✅	❌	❌	❌	❌
Evopure	10%	10ml	£59.99	6p	❌	✅	❌	❌	❌	❌
Blessed CBD	10%	10ml	£69.95	7p	❌	✅	❌	✅	❌	❌
Blessed CBD	5%	10ml	£39.95	8p	❌	✅	❌	✅	❌	❌
Bud & Tender	10%	10ml	£80	8p	❌	✅	✅	✅	✅	✅
Bud & Tender	5%	10ml	£45	9p	❌	✅	✅	✅	✅	✅

How much is isolate-based CBD oil in the UK?

CBD isolate contains an isolated form of cannabidiol. Isolating a single cannabinoid and removing everything else is a very cheap process, as the manufacturer only has to focus on the presence of one compound and can use much cheaper hemp biomass to extract this rather than requiring the more expensive flowers used in high-quality products. As a result, these oils tend to be the cheapest – but also the least effective (which is why we do not stock isolate-based oils).

We found that prices for CBD isolate were difficult to compare as fewer brands were offering this. In general, prices were low, which is what we would expect to find. However, the price per mg of CBD varied quite dramatically as some brands offered much larger bottles.

At the cheapest end of the scale, we found Access CBD offering isolate-based oils at 1p per mg of CBD. At the upper end of the scale was British Cannabis coming in at between 7p and 8p per mg of CBD.

Cost of isolate CBD oil in the UK

Brand	CBD %	Bottle size	Price	Cost per mg	Certified organic	Cannabinoid testing	Heavy metal testing	Terpene testing	Microbial testing	Contaminant testing
Access CBD	8.5%	30ml	£29.99	1.2p	❌	✅	❌	❌	❌	❌
Access CBD	4%	30ml	£18.99	1.6p	❌	✅	❌	❌	❌	❌
CBDfx	5%	30ml	£24.99	1.7p	❌	✅	❌	❌	❌	❌
Goodrays	3.3%	30ml	£29.95	3p	❌	❌	❌	❌	❌	❌
CBD Guru	10%	10ml	£44.99	4.5p	❌	✅	❌	❌	❌	❌
CBD Guru	5%	10ml	£24.99	5p	❌	✅	❌	❌	❌	❌
British Cannabis	10%	10ml	£69.99	7p	❌	✅	❌	❌	❌	❌
British Cannabis	5%	10ml	£39.99	8p	❌	✅	❌	❌	❌	❌

What should you expect to pay per mg for CBD oil?

The price you should expect to pay will depend on whether you choose a full-spectrum, broad-spectrum or an isolate product.

Price range per mg of full-spectrum CBD – 3p to 9p per mg.
Price range per mg of broad-spectrum CBD – 1p to 9p per mg.
Price range per mg of isolate CBD – 1p to 8p per mg.

We found examples of companies selling products as broad-spectrum when they have very limited cannabinoid profiles. This includes discount brands like Access CBD and its more expensive sister company, British Cannabis.

A bottle of 4% strength oil from Access CBD costs just £18.99 while their 8.5% strength oil costs just £29.99. The 5% oil from British Cannabis costs £39.99 while their 10% oil costs £69.99. We spoke with someone who had tested and reviewed these brands in the past and found that the cannabinoid profile is almost identical, so the price difference can only be put down to brand positioning.

This is one reason why it is so important for customers to be informed about the origins of their CBD oil. Comparing the two brands, you’d be forgiven for thinking that British Cannabis is superior quality because of the price difference, but given that the two are owned by the same company and offer nearly identical cannabinoid profiles, there may be very little difference in the product you receive.

Conclusion

While we started this article hoping to offer conclusive advice on how much CBD oil costs, it is clear that the market is offering a wide range of similar products at very different prices.

Eventually, we may be able to say with confidence that a quality CBD oil should cost a specific amount, but at present it’s all about looking for signs of a quality brand and then deciding what you are willing to pay and whether this seems fair when compared to other oils.

If a company is charging significantly more than its competitors, look for why this might be. If they can offer evidence of improved manufacturing methods, organic certification, and a broader range of testing to ensure safety or a superior product, it could be worth the investment.

And if a company is charging significantly less than its competitors, you can also ask questions. Assume they are cutting corners, and then ask yourself if you are happy to accept these cost-cutting measures. If they cut costs on lab reporting, for example, we wouldn’t recommend you part with any cash as this could mean that the advertised cannabinoid content isn’t real or in the worst cases that the oil contains contaminants.

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for the Ageless Team

Author

A mighty team of natural health researchers led by Daniel Perez Vidal. We follow strict selection criteria and test everything we retail, from ground-breaking food supplements to natural skincare products. Our main area of expertise is CBD.